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memory-infrastructure-palace/docs/projects/memorypalace/Apple Notes/BlackPurl Cadence Meeting - Sept 26th, 2014.md

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<span style="color:#000ff;">Mike:</span>
- <span style="color:#000ff;">Saw a demo on concept of UI</span>
- <span style="color:#000ff;">Elements of disruption can already be seen</span>
- <span style="color:#000ff;">Not sure where we are starting in the market as of yet</span>
- <span style="color:#000ff;">Get everyone thinking on where we will start whether in powersport, automotive, etc.</span>
- <span style="color:#000ff;">BK & Bowen to connect at Dreamforce with Noel and get the base aesthetics (color)</span>
<span style="color:#000ff;">Josi</span>
- <span style="color:#000ff;">If we do start the search right now</span>
- <span style="color:#000ff;">Very soonest would be in Feb or more realistically March</span>
- <span style="color:#000ff;">Mike says sounding more like April or May (possibly June)</span>
- <span style="color:#000ff;">Josi & Mike - Back and forth with Rob - Recruiter in AUS</span>
- &nbsp;
- <span style="color:#000ff;">Bring someone in earlier rather than sooner to when we have a more mature product/ready for release?</span>
- <span style="color:#000ff;">BK</span>
- <span style="color:#000ff;">Professional Services developed along side the products</span>
- <span style="color:#000ff;">ie premium support, etc.</span>
- <span style="color:#000ff;">Marketing idea built alongside product as well</span>
- <span style="color:#000ff;">will this salesperson work with the above or just the product?</span>
- <span style="color:#000ff;">Outline the tasks that need to happen outside of what we are already doing</span>
- <span style="color:#000ff;">can help detail what we need in terms of hiring</span>
- <span style="color:#000ff;">Symons</span>
- <span style="color:#000ff;">envisions internal marketing - mid level - can organize a number of the above topics</span>
- <span style="color:#000ff;">Under the impression we are operating under assumptions still</span>
- <span style="color:#000ff;">Rush of market and data knowledge we need to have still and understand before release</span>
- <span style="color:#000ff;">Person should have a significant role influencing the product</span>
- <span style="color:#000ff;">steer the product in the right direction or validate what we have</span>
- <span style="color:#000ff;">better to onboard 6 months before if they can do the above</span>
- <span style="color:#000ff;">We have assumed we can attack automotive or motorcycles right off the bat but Duncans in AUS are saying otherwise</span>
- <span style="color:#000ff;">we need our own data to determine this</span>
- <span style="color:#000ff;">Need to focus on opportunities that are one offs</span>
- <span style="color:#000ff;">until we can gain momentum</span>
- <span style="color:#000ff;">Josi</span>
- <span style="color:#000ff;">Cost implication of starting the search now</span>
- <span style="color:#000ff;">Dont onboard until a month or two in advance of release of product</span>
- <span style="color:#000ff;">Depends on when we think the product will be ready</span>
- <span style="color:#000ff;">Mike</span>
- <span style="color:#000ff;">Put the question to Lee Thompson and needs to followup</span>
- <span style="color:#000ff;">What information does he typically require</span>
- <span style="color:#000ff;">Dumler Bens out of AUS - Wilfred Demelo- talking to as well</span>
- <span style="color:#000ff;">Talking to Nick Cola</span>
- <span style="color:#000ff;">Find out/ get an analysis of the playground of AUS or NZ before we think about hiring</span>
- <span style="color:#000ff;">Cautious as what shows up as an opportunity but more go for what excites us</span>
- <span style="color:#000ff;">Marketing person - is it someone who sells as well? Lead generation? works within the brand to generate leads</span>
- <span style="color:#000ff;">Professional Services that BK spoke on will be a completely separate person</span>
<span style="color:#000ff;">BK & Bowen:</span>
- <span style="color:#000ff;">First Sprint under way for BP</span>
- <span style="color:#000ff;">Going well but Case Management project seems to be taking more time for now</span>
- <span style="color:#000ff;">Cutting back on convos with Metacube to allow for Agile methodology</span>
- <span style="color:#000ff;">Access to first build in about a week or so</span>
- <span style="color:#000ff;">Highlight UI and framework</span>
- <span style="color:#000ff;">Metacube starting to ask about colors and etc.</span>
<span style="color:#000ff;">Noel:</span>
- <span style="color:#000ff;">The sooner we can look down the overall look and feel</span>
- <span style="color:#000ff;">Brand strategy before the above</span>
- <span style="color:#000ff;">How we want to communicate the brand to other people</span>
- <span style="color:#000ff;">Goal is to build a brand with an emotional connection with the end customer</span>
- <span style="color:#000ff;">Making sure whatever we do transcends any Continent (AUS) and making it can resonate with all customers</span>
- <span style="color:#000ff;">Start initial convo about brand before Dreamforce</span>
<span style="color:#000ff;">How does DVU fit With BP?</span>
- <span style="color:#000ff;">Does one own the other (DVU owns BP)</span>
- <span style="color:#000ff;">Noel</span>
- <span style="color:#000ff;">initial gut reaction without any conversations to determine would be to keep entities separate</span>
- <span style="color:#000ff;">Greg</span>
- <span style="color:#000ff;">Dealervu has already made impressions</span>
- <span style="color:#000ff;">May taint the impression when we market to current customers</span>
- <span style="color:#000ff;">BK</span>
- <span style="color:#000ff;">Separate the brand name from the company name</span>
<span style="color:#000ff;">Dreamforce group activities:</span>
- <span style="color:#000ff;">Going to see Bruno Mars as a group</span>
- <span style="color:#000ff;">Noel knows him as that guy who sings Happiness</span>
- <span style="color:#000ff;">Scomas</span>