diff --git a/apps/web/src/components/organisms/AdminImageManager.stories.js b/apps/web/src/components/organisms/AdminImageManager.stories.js
index 0a48db8..de29cf3 100644
--- a/apps/web/src/components/organisms/AdminImageManager.stories.js
+++ b/apps/web/src/components/organisms/AdminImageManager.stories.js
@@ -3,27 +3,44 @@ import { expect, userEvent, within } from '@storybook/test';
 import AdminImageManager from './AdminImageManager.vue';
 
 const images = [
-  { id: 'image-1', label: 'FRONT', altText: 'Front of card', sortOrder: 0, isPrimary: true },
-  { id: 'image-2', label: 'BACK', altText: 'Back of card', sortOrder: 1, isPrimary: false },
+  { id: 'image-1', label: 'FRONT', altText: 'Front of card', sortOrder: 0, isPrimary: true, processingStatus: 'COMPLETED' },
+  { id: 'image-2', label: 'BACK', altText: 'Back of card', sortOrder: 1, isPrimary: false, processingStatus: 'COMPLETED' },
+];
+
+const failedImages = [
+  { id: 'image-1', label: 'FRONT', altText: 'Front of card', sortOrder: 0, isPrimary: true, processingStatus: 'COMPLETED' },
+  { id: 'image-2', label: 'BACK', altText: 'Back of card', sortOrder: 1, isPrimary: false, processingStatus: 'FAILED' },
+];
+
+const processingImages = [
+  { id: 'image-1', label: 'FRONT', altText: 'Front of card', sortOrder: 0, isPrimary: true, processingStatus: 'PROCESSING' },
 ];
 
 export default { title: 'Organisms/AdminImageManager', component: AdminImageManager };
 
-export const Completed = { args: { images, processingStatus: 'COMPLETED' } };
-export const EmptyUpload = { args: { images: [], processingStatus: 'COMPLETED' } };
-export const Processing = { args: { images, processingStatus: 'PROCESSING' } };
-export const Failed = { args: { images, processingStatus: 'FAILED', errorMessage: 'Derivative generation failed.' } };
-export const Saving = { args: { images, processingStatus: 'COMPLETED', isSaving: true } };
+export const Completed = { args: { images } };
+export const EmptyUpload = { args: { images: [] } };
+export const Processing = { args: { images: processingImages } };
+export const Failed = { args: { images: failedImages } };
+export const Saving = { args: { images, isSaving: true } };
 
 export const EditAltTextWithKeyboard = {
-  args: { images, processingStatus: 'COMPLETED' },
+  args: { images },
   play: async ({ canvasElement }) => {
     const canvas = within(canvasElement);
-    await userEvent.click(canvas.getByRole('button', { name: 'Edit alt text' }));
-    const input = canvas.getByLabelText('Alt text');
+    await userEvent.click(canvas.getAllByRole('button', { name: 'Edit alt text' })[0]);
+    const input = canvas.getAllByLabelText('Alt text')[0];
     await userEvent.clear(input);
     await userEvent.type(input, 'Updated front image');
     await userEvent.click(canvas.getByRole('button', { name: 'Save alt text' }));
     await expect(canvas.getByDisplayValue('Updated front image')).toBeInTheDocument();
   },
 };
+
+export const RetryFailedImage = {
+  args: { images: failedImages },
+  play: async ({ canvasElement }) => {
+    const canvas = within(canvasElement);
+    await expect(canvas.getByRole('button', { name: 'Retry processing' })).toBeInTheDocument();
+  },
+};
diff --git a/apps/web/src/components/organisms/AdminImageManager.vue b/apps/web/src/components/organisms/AdminImageManager.vue
index a9386b9..c69a5b2 100644
--- a/apps/web/src/components/organisms/AdminImageManager.vue
+++ b/apps/web/src/components/organisms/AdminImageManager.vue
@@ -1,5 +1,5 @@
 <script setup>
-import { computed, ref } from 'vue';
+import { computed, reactive, ref } from 'vue';
 
 import ConditionBadge from '@/components/atoms/ConditionBadge.vue';
 import ImageGallery from '@/components/molecules/ImageGallery.vue';
@@ -7,25 +7,39 @@ import StatusBadge from '@/components/atoms/StatusBadge.vue';
 
 const props = defineProps({
   images: { type: Array, required: true },
-  processingStatus: { type: String, default: 'COMPLETED' },
-  errorMessage: { type: String, default: '' },
   isSaving: { type: Boolean, default: false },
 });
-const emit = defineEmits(['upload', 'reorder', 'primary', 'alt-text', 'retry', 'delete']);
-const altText = ref(props.images.find((image) => image.isPrimary)?.altText ?? '');
-const isEditingAltText = ref(false);
-const orderedImages = computed(() => [...props.images].sort((left, right) => left.sortOrder - right.sortOrder));
+const emit = defineEmits(['upload', 'move', 'primary', 'alt-text', 'retry', 'delete']);
 
-function saveAltText() {
-  emit('alt-text', altText.value);
-  isEditingAltText.value = false;
+const orderedImages = computed(() => [...props.images].sort((left, right) => left.sortOrder - right.sortOrder));
+const editingImageId = ref(null);
+const altTextDrafts = reactive({});
+const isDragging = ref(false);
+
+function beginEditAltText(image) {
+  altTextDrafts[image.id] = image.altText ?? '';
+  editingImageId.value = image.id;
+}
+
+function saveAltText(imageId) {
+  emit('alt-text', { id: imageId, altText: altTextDrafts[imageId] ?? '' });
+  editingImageId.value = null;
+}
+
+function queueUpload(fileList) {
+  const files = Array.from(fileList ?? []);
+  if (files.length > 0) emit('upload', files);
 }
 
 function handleFileChange(event) {
-  const [file] = event.target.files;
-  if (file) emit('upload', file);
+  queueUpload(event.target.files);
   event.target.value = '';
 }
+
+function handleDrop(event) {
+  isDragging.value = false;
+  queueUpload(event.dataTransfer?.files);
+}
 </script>
 
 <template>
@@ -35,39 +49,50 @@ function handleFileChange(event) {
         <p class="catalog-kicker">Inventory images</p>
         <h2 id="image-manager-title">Image management</h2>
       </div>
-      <StatusBadge :status="processingStatus" />
+      <StatusBadge :status="orderedImages.find((image) => image.processingStatus === 'FAILED') ? 'FAILED' : (orderedImages.find((image) => image.processingStatus === 'PROCESSING') ? 'PROCESSING' : 'COMPLETED')" />
     </div>
 
-    <p v-if="processingStatus === 'PROCESSING'" class="state state--loading" role="status">Processing responsive images...</p>
-    <div v-else-if="processingStatus === 'FAILED'" class="state state--error" role="alert">
-      <span>{{ errorMessage || 'Image processing failed.' }}</span>
-      <button class="button button--secondary" type="button" @click="emit('retry')">Retry processing</button>
-    </div>
-
-    <div class="admin-image-manager__upload">
-      <label class="fixture-label" for="admin-image-upload">Add image</label>
-      <input id="admin-image-upload" class="fixture-input" type="file" accept="image/jpeg,image/png,image/webp" :disabled="isSaving" @change="handleFileChange" />
+    <div
+      class="admin-image-manager__dropzone"
+      :class="{ 'admin-image-manager__dropzone--active': isDragging }"
+      @dragover.prevent="isDragging = true"
+      @dragleave.prevent="isDragging = false"
+      @drop.prevent="handleDrop"
+    >
+      <p>Drag and drop images here, or choose files below.</p>
+      <label class="fixture-label" for="admin-image-upload">Add images</label>
+      <input id="admin-image-upload" class="fixture-input" type="file" accept="image/jpeg,image/png,image/webp" multiple :disabled="isSaving" @change="handleFileChange" />
     </div>
 
     <ImageGallery :images="orderedImages" />
 
     <p v-if="isSaving" class="state state--loading" role="status">Saving image changes...</p>
-    <div class="admin-image-manager__controls">
-      <div class="admin-image-manager__row">
-        <ConditionBadge :label="orderedImages.find((image) => image.isPrimary)?.altText || 'Primary image'" :selected="true" />
-        <button class="button button--secondary" type="button" @click="emit('primary', orderedImages[0]?.id)">Make first primary</button>
-      </div>
-      <div class="admin-image-manager__row">
-        <label class="fixture-label" for="admin-alt-text">Alt text</label>
-        <input id="admin-alt-text" v-model="altText" class="fixture-input" :disabled="!isEditingAltText" />
-        <button v-if="!isEditingAltText" class="button button--secondary" type="button" @click="isEditingAltText = true">Edit alt text</button>
-        <button v-else class="button button--primary" type="button" @click="saveAltText">Save alt text</button>
-      </div>
-      <div class="admin-image-manager__row admin-image-manager__row--order">
-        <button v-for="(image, index) in orderedImages" :key="image.id" class="button button--secondary" type="button" :aria-label="`Move image ${index + 1} down`" :disabled="index === orderedImages.length - 1" @click="emit('reorder', { id: image.id, sortOrder: image.sortOrder + 1 })">Move {{ index + 1 }} down</button>
-      </div>
-      <button class="button button--danger" type="button" @click="emit('delete', orderedImages[0]?.id)">Delete selected image</button>
-    </div>
+    <p v-else-if="orderedImages.length === 0" class="state" role="status">No images uploaded yet.</p>
+
+    <ul v-else class="admin-image-manager__list">
+      <li v-for="(image, index) in orderedImages" :key="image.id" class="admin-image-manager__item">
+        <div class="admin-image-manager__row">
+          <ConditionBadge :label="image.altText || `Image ${index + 1}`" :selected="image.isPrimary" />
+          <StatusBadge :status="image.processingStatus" />
+        </div>
+        <p v-if="image.processingStatus === 'FAILED'" class="state state--error" role="alert">Image processing failed.</p>
+
+        <div class="admin-image-manager__row">
+          <label class="fixture-label" :for="`admin-alt-text-${image.id}`">Alt text</label>
+          <input :id="`admin-alt-text-${image.id}`" v-model="altTextDrafts[image.id]" class="fixture-input" :disabled="editingImageId !== image.id" />
+          <button v-if="editingImageId !== image.id" class="button button--secondary" type="button" @click="beginEditAltText(image)">Edit alt text</button>
+          <button v-else class="button button--primary" type="button" @click="saveAltText(image.id)">Save alt text</button>
+        </div>
+
+        <div class="admin-image-manager__row">
+          <button class="button button--secondary" type="button" :disabled="image.isPrimary" @click="emit('primary', image.id)">Make primary</button>
+          <button class="button button--secondary" type="button" :disabled="index === 0" @click="emit('move', { id: image.id, direction: 'up' })">Move up</button>
+          <button class="button button--secondary" type="button" :disabled="index === orderedImages.length - 1" @click="emit('move', { id: image.id, direction: 'down' })">Move down</button>
+          <button v-if="image.processingStatus === 'FAILED'" class="button button--secondary" type="button" @click="emit('retry', image.id)">Retry processing</button>
+          <button class="button button--danger" type="button" @click="emit('delete', image.id)">Delete image</button>
+        </div>
+      </li>
+    </ul>
   </section>
 </template>
 
@@ -76,7 +101,8 @@ function handleFileChange(event) {
 .admin-image-manager__header, .admin-image-manager__row { display: flex; flex-wrap: wrap; align-items: center; gap: var(--space-3); }
 .admin-image-manager__header { justify-content: space-between; }
 .admin-image-manager__header h2 { font-size: var(--text-xl); }
-.admin-image-manager__controls { display: grid; gap: var(--space-4); }
-.admin-image-manager__upload { display: grid; gap: var(--space-2); }
-.admin-image-manager__row--order { align-items: stretch; }
+.admin-image-manager__dropzone { display: grid; gap: var(--space-2); border: var(--border-thin) dashed var(--color-border-strong); border-radius: var(--radius-lg); padding: var(--space-4); text-align: center; }
+.admin-image-manager__dropzone--active { border-color: var(--color-interactive); background: var(--color-surface-muted, var(--color-surface)); }
+.admin-image-manager__list { display: grid; gap: var(--space-4); list-style: none; padding: 0; margin: 0; }
+.admin-image-manager__item { display: grid; gap: var(--space-3); border: var(--border-thin) solid var(--color-border); border-radius: var(--radius-lg); padding: var(--space-4); }
 </style>
diff --git a/apps/web/src/composables/useAdminImages.js b/apps/web/src/composables/useAdminImages.js
index 1791306..565dd34 100644
--- a/apps/web/src/composables/useAdminImages.js
+++ b/apps/web/src/composables/useAdminImages.js
@@ -36,23 +36,48 @@ export function useAdminImages(inventoryItemId) {
     finally { isSaving.value = false; }
   }
 
-  async function upload(file) {
+  async function uploadOne(file, isPrimary, token) {
     const objectUrl = URL.createObjectURL(file);
     const image = new Image();
     image.src = objectUrl;
     try {
       await image.decode();
-      await apply((token) => uploadAdminImage(inventoryItemId, file, {
+      await uploadAdminImage(inventoryItemId, file, {
         width: image.naturalWidth,
         height: image.naturalHeight,
         altText: file.name,
-        isPrimary: images.value.length === 0,
-      }, token));
+        isPrimary,
+      }, token);
     } finally {
       URL.revokeObjectURL(objectUrl);
     }
   }
 
+  async function upload(files) {
+    const fileList = Array.from(files ?? []);
+    if (fileList.length === 0) return;
+    await apply(async (token) => {
+      let hasExistingImages = images.value.length > 0;
+      for (const file of fileList) {
+        await uploadOne(file, !hasExistingImages, token);
+        hasExistingImages = true;
+      }
+    });
+  }
+
+  async function moveImage(imageId, direction) {
+    const ordered = [...images.value].sort((left, right) => left.sortOrder - right.sortOrder);
+    const index = ordered.findIndex((image) => image.id === imageId);
+    const neighborIndex = direction === 'up' ? index - 1 : index + 1;
+    if (index === -1 || neighborIndex < 0 || neighborIndex >= ordered.length) return;
+    const current = ordered[index];
+    const neighbor = ordered[neighborIndex];
+    await apply(async (token) => {
+      await reorderImage(current.id, neighbor.sortOrder, token);
+      await reorderImage(neighbor.id, current.sortOrder, token);
+    });
+  }
+
   return {
     images,
     isLoading,
@@ -60,7 +85,7 @@ export function useAdminImages(inventoryItemId) {
     error,
     load,
     upload,
-    reorder: (imageId, sortOrder) => apply((token) => reorderImage(imageId, sortOrder, token)),
+    move: moveImage,
     setPrimary: (imageId) => apply((token) => setPrimaryImage(imageId, token)),
     updateAltText: (imageId, altText) => apply((token) => updateImageAltText(imageId, altText, token)),
     retry: (imageId) => apply((token) => retryImageProcessing(imageId, token)),
diff --git a/apps/web/src/pages/AdminImagePage.vue b/apps/web/src/pages/AdminImagePage.vue
index a680f86..9172061 100644
--- a/apps/web/src/pages/AdminImagePage.vue
+++ b/apps/web/src/pages/AdminImagePage.vue
@@ -7,7 +7,7 @@ import { useAdminImages } from '@/composables/useAdminImages.js';
 
 const route = useRoute();
 const inventoryItemId = route.params.id;
-const { images, isLoading, isSaving, error, load, upload, reorder, setPrimary, updateAltText, retry, remove } = useAdminImages(inventoryItemId);
+const { images, isLoading, isSaving, error, load, upload, move, setPrimary, updateAltText, retry, remove } = useAdminImages(inventoryItemId);
 
 onMounted(load);
 </script>
@@ -22,12 +22,12 @@ onMounted(load);
     <AdminImageManager
       v-else
       :images="images"
-      :processing-status="isSaving ? 'PROCESSING' : (images[0]?.processingStatus ?? 'COMPLETED')"
+      :is-saving="isSaving"
       @upload="upload"
-      @reorder="reorder($event.id, $event.sortOrder)"
+      @move="({ id, direction }) => move(id, direction)"
       @primary="setPrimary"
-      @alt-text="updateAltText(images[0]?.id, $event)"
-      @retry="retry(images[0]?.id)"
+      @alt-text="({ id, altText }) => updateAltText(id, altText)"
+      @retry="retry"
       @delete="remove"
     />
   </main>
diff --git a/docs/IMPLEMENTATION-STATUS.md b/docs/IMPLEMENTATION-STATUS.md
index b25deef..932fa00 100644
--- a/docs/IMPLEMENTATION-STATUS.md
+++ b/docs/IMPLEMENTATION-STATUS.md
@@ -177,6 +177,7 @@ Remaining roadmap areas are approved external provider credentials/adapters, bro
 - Public catalog sorting now supports latest manual/calculated market value low-to-high and high-to-low, with null values placed last.
 - Public listing detail now shows market-value freshness and suppresses asking price for sold listings, with Storybook coverage for sold and valued states.
 - Public catalog filters now collapse behind an accessible mobile disclosure, show an active-filter count, and provide a reset action while preserving URL synchronization.
+- The admin image manager now supports multi-file upload with a drag-and-drop dropzone, per-image alt-text editing, primary selection, up/down reordering, and per-image retry/delete actions targeted at the correct image instead of the first uploaded image.
 
 ## Local Commands