memory-infrastructure-palace/docs/projects/memorypalace/Apple Notes/BlackPurl Cadence Meeting - Sept 26th, 2014.md

Mike:

• Saw a demo on concept of UI
  • Elements of disruption can already be seen
• Not sure where we are starting in the market as of yet
• Get everyone thinking on where we will start whether in powersport, automotive, etc.
• BK & Bowen to connect at Dreamforce with Noel and get the base aesthetics (color) 


Josi

• If we do start the search right now

  • Very soonest would be in Feb or more realistically March
    • Mike says sounding more like April or May (possibly June)

• Josi & Mike - Back and forth with Rob - Recruiter in AUS

•  

  • Bring someone in earlier rather than sooner to when we have a more mature product/ready for release?
    • BK
      • Professional Services developed along side the products
        • ie premium support, etc.
      • Marketing idea built alongside product as well
      • will this salesperson work with the above or just the product?
      • Outline the tasks that need to happen outside of what we are already doing
        • can help detail what we need in terms of hiring
    • Symons
      • envisions internal marketing - mid level - can organize a number of the above topics
      • Under the impression we are operating under assumptions still
      • Rush of market and data knowledge we need to have still and understand before release
      • Person should have a significant role influencing the product
        • steer the product in the right direction or validate what we have
        • better to onboard 6 months before if they can do the above
      • We have assumed we can attack automotive or motorcycles right off the bat but Duncans in AUS are saying otherwise
        • we need our own data to determine this
      • Need to focus on opportunities that are one offs
        • until we can gain momentum
    • Josi
      • Cost implication of starting the search now
      • Dont onboard until a month or two in advance of release of product
      • Depends on when we think the product will be ready
    • Mike
      • Put the question to Lee Thompson and needs to followup
        • What information does he typically require
        • Dumler Bens out of AUS - Wilfred Demelo- talking to as well
        • Talking to Nick Cola
      • Find out/ get an analysis of the playground of AUS or NZ before we think about hiring
      • Cautious as what shows up as an opportunity but more go for what excites us
      • Marketing person - is it someone who sells as well? Lead generation? works within the brand to generate leads
      • Professional Services that BK spoke on will be a completely separate person

BK & Bowen:

• First Sprint under way for BP
  • Going well but Case Management project seems to be taking more time for now
• Cutting back on convos with Metacube to allow for Agile methodology
  • Access to first build in about a week or so
    • Highlight UI and framework
• Metacube starting to ask about colors and etc.

Noel:

• The sooner we can look down the overall look and feel
• Brand strategy before the above
  • How we want to communicate the brand to other people
  • Goal is to build a brand with an emotional connection with the end customer
• Making sure whatever we do transcends any Continent (AUS) and making it can resonate with all customers
• Start initial convo about brand before Dreamforce

How does DVU fit With BP?

• Does one own the other (DVU owns BP)
• Noel
  • initial gut reaction without any conversations to determine would be to keep entities separate
• Greg
  • Dealervu has already made impressions
    • May taint the impression when we market to current customers
• BK
  • Separate the brand name from the company name

Dreamforce group activities:

• Going to see Bruno Mars as a group
  • Noel knows him as that guy who sings Happiness
• Scomas