Theme
Capitalize on excitement and collect community sentiment to help shape 

Pokemon Club
- ATL first discussed
- Program put to a halt bc of pandemic 
- revamped the program
- program officially launched 20 days ago
- broad access for young fans to experience pokemon
- Launch and run at scale
- schools, libraries, comm centers, afterschool
- Access
	 - when there is a club kids dont need to bring anything
	 - free
- clubs dont need to be near leagues
- develop cognitive academic and social skills get through play
- Value prop of Pokemon Club
	- External studies done by Columbia Uni 2011
	- ![[Pokemon Club Value Prop.jpeg]]
- Experience:
	- younger players
	- minimal competition, maximum learning
	- place to play without needing cards or anything to bring to it
	- Pokemon supplies clubs so they have all the tools 
	- No purchasing cards
	- No purchases
	- No scalpers
	- People running the clubs are not professors and may not know Pokemon really
	- Included in kit
		- 6 battle academies
		- 27 demo decks
		- 2 raid battles kits
		- None of the above is taken home its used in the club
		- Givaways (stickers, some promo cards, etc)
		- refresh of materials every 6 months
- Setting up for success
	- Curated resources
		- Pokemon club resource toolbox
			- 30+ links and docs
		- Poke Club kit unboxing demo for kit owners
	- Only ALA member employees can be club coordinators
		- Can have helpers
			- Pokemon Prof
			- Community help
			- No background checks (ALA is already doing them)
			- Orgs that Pokemon Club partners with will be conducting these checks
			- 
- Questions
	- How do you ensure consistency across club members
	- How do we plan on tackling Community Centers as they are fairly decentralized
		- Usually managed by parks and rec (National Parks and Recreation Association NPARA)
	- Clubs are labour intensive. Incentives for volunteers?
		- Not there yet
- ![[Pokemon Clubs - Bringing the worlds together through pokemon.jpeg]]
	Partnering with Play! Stores
	- determine how to engage the hobby retail channel to support pokemon clubs
		- pressure free pathways
		- pursue lighthouse examples
		- learn from stores
		- identify how to connect
	- How would you want to support a local pokemon club?
- ![[Pokemon Club - How to enroll in the program.jpeg]]