Andrew Wolfe?
- Worked in gam industry since 2008
- Worked TPCi since 2020
- Former MTG Pro Tour competitor
- Likes travel board games, pinball, nature
- Fav pokemon: Psyduck

Goal:
- Build a vibrant engaged pokemon community with more players having more fun in more ways and more often

Achieve through engagement 
with incentives

Incentivize through programs
![[Program Development - How do we incentivize.jpeg]]

**League Play**
- Offer a weekly player engagement and intro to Organized Play with welcoming environments for all
- Onboards retailers into OP programs and experiences applying Tools, Policy and Reporting
- 2025 YTD OP League Overview
	- 5k+ Active Leagues Globally
	- Average 150,000 Unique Player Attendance Monthly
	- Avg 24 unique players per League Location
- 
**League Kits**
- Support new and existing stores with appealing program materials for player acquisition, engagement and retention
- Items in kit designed to promote and support running League Play! sessions at Play! Pokemon Stores
- Refreshed materials and activities themed around current brand
- Provided free of charge to allow stores to support and grow their community
- New format for 2026
	- Quarterly

**Prize Packs and Promos**
- Incentivize players to attend events
- Encourage consistent attendance with league scheduling and reporting to grow both Total Attendance and Allocation
- Stores get quarterly Prize Pack allocation based on reported attendance
- Helps players collect cards applicable in the standard format
- Additional promo cards developed to support brand celebrations (Pokemon Day, Pokeween) and other tournament programs

**Play Lab Discovery**
- Deliver experiences, content, and materials aimed at player acquisitionand teaching pokemon games

**Pre-Release and Early Release** 
- Incentivize Retail participation in OP by offering advanced sales only available to hobby.
- Provide player acquisition and play pathing with more structured format leveraging new expansion excitement
- B&B include 40 precon deck with 1 of 4 unique promos
- Starting with ME there are 4 different decks. 
	- 40 cards 
	- 1 promo
- Ditto sealed draft available as alternative limited format
- Sales opps before product is available at other retail channels
- Level 2 product - designed to be more difficult but not very much

**Tournaments**
- Support the competitive community with accessoble play opportunities for those seeking to 'up their game'.
- Provide stores with events for enfranchised player base
- League challenge once a month
- League Cups once a quarter
- Friendlies
	- mid year celebrations

**Special Events & Celebrations**
- Create Brand Moment activations driving attendance with unique engagement opportunities and special incentives 
- Pokemon Day celebrations featuring exclusive Promo cards
- Worlds Celebration 

**Worlds Celebration Tournaments**
- Sanction one worlds celebration tournament the week of worlds in Aug
- Promo card Prize support
- 50 2025 Worlds Celebration Promo Pikachu
- 3 Foil Stamped 'WINNER' Promo
- Updating for 2026 Worlds Celebration with enhanced prizing!

**Pokeween**
- Stores eligible via Opt-in solicitation 
- Event scheduled as League Play! session in October
- Stores receive the following prize support materials 

**Pokemon Day 2026**
- Stores gain eligibility by reporting league activity each fo the 6 months consecutively (July-Dec 2025)
- Celebration event scheduled Feb 27th
- Generous supply of exclusive promo, marketing and TCG items to be provided

![[Program Development - Feedback Survey.jpeg]]