🗂️ Organize and update project files, documentation, and plugin configurations for the Pokémon Professor project

docs/projects/pokemon-professor/Play! Summit/Montreal 2025/Day 1/2 - Program Development.md

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+Andrew Wolfe?
+- Worked in gam industry since 2008
+- Worked TPCi since 2020
+- Former MTG Pro Tour competitor
+- Likes travel board games, pinball, nature
+- Fav pokemon: Psyduck
+
+Goal:
+- Build a vibrant engaged pokemon community with more players having more fun in more ways and more often
+
+Achieve through engagement 
+with incentives
+
+Incentivize through programs
+![[Program Development - How do we incentivize.jpeg]]
+
+**League Play**
+- Offer a weekly player engagement and intro to Organized Play with welcoming environments for all
+- Onboards retailers into OP programs and experiences applying Tools, Policy and Reporting
+- 2025 YTD OP League Overview
+	- 5k+ Active Leagues Globally
+	- Average 150,000 Unique Player Attendance Monthly
+	- Avg 24 unique players per League Location
+- 
+**League Kits**
+- Support new and existing stores with appealing program materials for player acquisition, engagement and retention
+- Items in kit designed to promote and support running League Play! sessions at Play! Pokemon Stores
+- Refreshed materials and activities themed around current brand
+- Provided free of charge to allow stores to support and grow their community
+- New format for 2026
+	- Quarterly
+
+**Prize Packs and Promos**
+- Incentivize players to attend events
+- Encourage consistent attendance with league scheduling and reporting to grow both Total Attendance and Allocation
+- Stores get quarterly Prize Pack allocation based on reported attendance
+- Helps players collect cards applicable in the standard format
+- Additional promo cards developed to support brand celebrations (Pokemon Day, Pokeween) and other tournament programs
+
+**Play Lab Discovery**
+- Deliver experiences, content, and materials aimed at player acquisitionand teaching pokemon games
+
+**Pre-Release and Early Release** 
+- Incentivize Retail participation in OP by offering advanced sales only available to hobby.
+- Provide player acquisition and play pathing with more structured format leveraging new expansion excitement
+- B&B include 40 precon deck with 1 of 4 unique promos
+- Starting with ME there are 4 different decks. 
+	- 40 cards 
+	- 1 promo
+- Ditto sealed draft available as alternative limited format
+- Sales opps before product is available at other retail channels
+- Level 2 product - designed to be more difficult but not very much
+
+**Tournaments**
+- Support the competitive community with accessoble play opportunities for those seeking to 'up their game'.
+- Provide stores with events for enfranchised player base
+- League challenge once a month
+- League Cups once a quarter
+- Friendlies
+	- mid year celebrations
+
+**Special Events & Celebrations**
+- Create Brand Moment activations driving attendance with unique engagement opportunities and special incentives 
+- Pokemon Day celebrations featuring exclusive Promo cards
+- Worlds Celebration 
+
+**Worlds Celebration Tournaments**
+- Sanction one worlds celebration tournament the week of worlds in Aug
+- Promo card Prize support
+- 50 2025 Worlds Celebration Promo Pikachu
+- 3 Foil Stamped 'WINNER' Promo
+- Updating for 2026 Worlds Celebration with enhanced prizing!
+
+**Pokeween**
+- Stores eligible via Opt-in solicitation 
+- Event scheduled as League Play! session in October
+- Stores receive the following prize support materials 
+
+**Pokemon Day 2026**
+- Stores gain eligibility by reporting league activity each fo the 6 months consecutively (July-Dec 2025)
+- Celebration event scheduled Feb 27th
+- Generous supply of exclusive promo, marketing and TCG items to be provided
+
+![[Program Development - Feedback Survey.jpeg]]
+