🗂️ Organize and update project files, documentation, and plugin configurations for the Pokémon Professor project
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Theme
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Capitalize on excitement and collect community sentiment to help shape
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Pokemon Club
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- ATL first discussed
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- Program put to a halt bc of pandemic
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- revamped the program
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- program officially launched 20 days ago
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- broad access for young fans to experience pokemon
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- Launch and run at scale
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- schools, libraries, comm centers, afterschool
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- Access
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- when there is a club kids dont need to bring anything
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- free
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- clubs dont need to be near leagues
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- develop cognitive academic and social skills get through play
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- Value prop of Pokemon Club
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- External studies done by Columbia Uni 2011
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- ![[Pokemon Club Value Prop.jpeg]]
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- Experience:
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- younger players
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- minimal competition, maximum learning
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- place to play without needing cards or anything to bring to it
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- Pokemon supplies clubs so they have all the tools
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- No purchasing cards
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- No purchases
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- No scalpers
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- People running the clubs are not professors and may not know Pokemon really
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- Included in kit
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- 6 battle academies
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- 27 demo decks
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- 2 raid battles kits
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- None of the above is taken home its used in the club
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- Givaways (stickers, some promo cards, etc)
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- refresh of materials every 6 months
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- Setting up for success
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- Curated resources
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- Pokemon club resource toolbox
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- 30+ links and docs
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- Poke Club kit unboxing demo for kit owners
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- Only ALA member employees can be club coordinators
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- Can have helpers
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- Pokemon Prof
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- Community help
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- No background checks (ALA is already doing them)
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- Orgs that Pokemon Club partners with will be conducting these checks
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-
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- Questions
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- How do you ensure consistency across club members
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- How do we plan on tackling Community Centers as they are fairly decentralized
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- Usually managed by parks and rec (National Parks and Recreation Association NPARA)
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- Clubs are labour intensive. Incentives for volunteers?
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- Not there yet
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- ![[Pokemon Clubs - Bringing the worlds together through pokemon.jpeg]]
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Partnering with Play! Stores
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- determine how to engage the hobby retail channel to support pokemon clubs
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- pressure free pathways
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- pursue lighthouse examples
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- learn from stores
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- identify how to connect
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- How would you want to support a local pokemon club?
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- ![[Pokemon Club - How to enroll in the program.jpeg]]
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Andrew Wolfe?
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- Worked in gam industry since 2008
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- Worked TPCi since 2020
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- Former MTG Pro Tour competitor
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- Likes travel board games, pinball, nature
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- Fav pokemon: Psyduck
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Goal:
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- Build a vibrant engaged pokemon community with more players having more fun in more ways and more often
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Achieve through engagement
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with incentives
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Incentivize through programs
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![[Program Development - How do we incentivize.jpeg]]
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**League Play**
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- Offer a weekly player engagement and intro to Organized Play with welcoming environments for all
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- Onboards retailers into OP programs and experiences applying Tools, Policy and Reporting
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- 2025 YTD OP League Overview
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- 5k+ Active Leagues Globally
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- Average 150,000 Unique Player Attendance Monthly
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- Avg 24 unique players per League Location
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-
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**League Kits**
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- Support new and existing stores with appealing program materials for player acquisition, engagement and retention
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- Items in kit designed to promote and support running League Play! sessions at Play! Pokemon Stores
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- Refreshed materials and activities themed around current brand
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- Provided free of charge to allow stores to support and grow their community
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- New format for 2026
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- Quarterly
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**Prize Packs and Promos**
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- Incentivize players to attend events
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- Encourage consistent attendance with league scheduling and reporting to grow both Total Attendance and Allocation
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- Stores get quarterly Prize Pack allocation based on reported attendance
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- Helps players collect cards applicable in the standard format
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- Additional promo cards developed to support brand celebrations (Pokemon Day, Pokeween) and other tournament programs
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**Play Lab Discovery**
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- Deliver experiences, content, and materials aimed at player acquisitionand teaching pokemon games
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**Pre-Release and Early Release**
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- Incentivize Retail participation in OP by offering advanced sales only available to hobby.
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- Provide player acquisition and play pathing with more structured format leveraging new expansion excitement
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- B&B include 40 precon deck with 1 of 4 unique promos
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- Starting with ME there are 4 different decks.
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- 40 cards
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- 1 promo
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- Ditto sealed draft available as alternative limited format
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- Sales opps before product is available at other retail channels
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- Level 2 product - designed to be more difficult but not very much
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**Tournaments**
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- Support the competitive community with accessoble play opportunities for those seeking to 'up their game'.
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- Provide stores with events for enfranchised player base
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- League challenge once a month
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- League Cups once a quarter
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- Friendlies
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- mid year celebrations
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**Special Events & Celebrations**
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- Create Brand Moment activations driving attendance with unique engagement opportunities and special incentives
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- Pokemon Day celebrations featuring exclusive Promo cards
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- Worlds Celebration
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**Worlds Celebration Tournaments**
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- Sanction one worlds celebration tournament the week of worlds in Aug
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- Promo card Prize support
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- 50 2025 Worlds Celebration Promo Pikachu
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- 3 Foil Stamped 'WINNER' Promo
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- Updating for 2026 Worlds Celebration with enhanced prizing!
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**Pokeween**
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- Stores eligible via Opt-in solicitation
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- Event scheduled as League Play! session in October
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- Stores receive the following prize support materials
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**Pokemon Day 2026**
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- Stores gain eligibility by reporting league activity each fo the 6 months consecutively (July-Dec 2025)
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- Celebration event scheduled Feb 27th
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- Generous supply of exclusive promo, marketing and TCG items to be provided
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![[Program Development - Feedback Survey.jpeg]]
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Ryan Chen - St Business Systems Analyst
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Pete De Shaw - Sr Product Owner
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Onboarding
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Terminology Changes
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| Old | New |
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| ------------------ | ------------------------------- |
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| League Owner | Play! Pokemon Store Owner |
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| League Leader | League Assistant |
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| League Application | Play! Pokemon Store Application |
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| Play! Times | (Open) Play! Sessions |
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What has changed?
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- Professor Application
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- Play! Pokemon Store Application
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No more Pcomm exam
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Deprecated?
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- Most thing in organizer tools dashboard
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- League Application
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-
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League Management
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- Play! Pokemon Store Management
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- Application turnaround is much faster
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- Change of address
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- Edit store contact details
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League tools ecosystem
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- Retailer Portal
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- Calls to action
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- Prerelease sign up
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- Analytics
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- League Management
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- Change of address, owner and alt venues
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- Play! Tools
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- Create schedule report
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- Staff Management
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- Invite League assistants
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League leaders can now be league assistants
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If you do not have a Organizer cert you cannot create sanctioned events even if the league owner gives them the highest available access
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**Prof U & Certifications**
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*Exams and Certifications*
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- Single Sign On
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- Prof 101 = base requirement
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- 1 course for each language
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- 1 year expiration - renewal can start 3 months prior
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Staff Role Criteria
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- Play! Tools tournament staff will require the corresponding Prof U Certificate
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- In Play! Tools roles and product are dependent on these
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![[Play! Pokemon Recent and Upcoming Program Changes - Role Criteria.jpeg]]
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ProfCOM & Ranks
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![[Play! Pokemon Recent and Upcoming Program Changes - ProfCOM Ranks.jpeg]]
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Whats coming
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- Retailer access to ProfCOM Professor Directory
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- Staffing History
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- Revamped Professor Points History
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- Dynamic Professor Points by Event
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- Different event types give different rewards
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- Professor Points for Play! Sessions
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- Staffing @ Play! Sessions
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***PLEASE USE SAME SSO SESSION ACROSS ALL SITES***
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This would allow us to get points for logging people for sessions and not just CP events or prereleases
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**Web Event Locator**
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- Be honest and open
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- Look for the positive
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- Think ahead
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- Rate thoughtfully
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Loc Dao - Technical Program Manager
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PP: Arceus
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Aimee Tolentino - Technical Program Manager
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PP: Leafeon
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July 28 and Aug 26 League Modernization
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July 28 Event Locator
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July 28 and Aug4
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Play! Tools
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SIngle sessions or recurring
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Mobile
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![[Play! Tools - Hands On Activity.jpeg]]
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Pat Plude
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Scott
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Philip Hom
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PP: Yveltal
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Nov 2013 Joined TPC
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Joined OP 2022
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Immersion Marketing
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2014 - Document how EU Nationals
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2016 - Helped build broadcasting platforms for TCG as stream producer
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EMEA overview
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Michael Woitalla
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How do I grow VG at a local level
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VGC Locals
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Not Swiss only format
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- VG Locals may have a top cut based on attendance
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- Lower CP payouts than regionals and international championships
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- VG Cups and Challenges are the smallest events in the VG Championship Series season and provide a great way for players to try competitive pokemon
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![[VG At Your Local Store - Date & Time.jpeg]]
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![[VG At Your Local Store - Location.jpeg]]
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![[VG At Your Local Store - Alt venues.jpeg]]
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Players!
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- Open to all
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- Prioritized registration
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- disallow entry
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Staff
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- Organizer
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- Judges
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Need to understand
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- Managing people
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- technology
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- procedural things
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![[VG At Your Local Store - Time is Money.jpeg]]
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